Profit Margin CalculatorMake the numbers clearer.
Understand the difference between margin and markup. Include a percentage selling fee and calculate a price for a chosen target margin.
Enter your figures.
All currency amounts are in USD. Complete each number field; use zero where appropriate. Example values are illustrative.
Your figures are calculated in this page. This tool does not send or save your inputs.
Understand the assumptions.
Unit profit = selling price − direct unit cost − (price × selling-fee rate). Margin = profit ÷ price. Markup = profit ÷ direct unit cost. Target price = direct unit cost ÷ (1 − target margin − selling-fee rate).
This is unit contribution after entered selling fees, not net business profit. Overhead, financing, taxes, refunds, and sales-volume changes are excluded. Markup is undefined when direct unit cost is zero.
Before you use the result.
Use the estimate as a starting point for a conversation about your business.
Why is markup different from margin?
They use different denominators. Margin compares profit with selling price; markup compares profit with entered unit cost.
Can the result be negative?
Yes. If entered costs and selling fees exceed price, the tool shows the loss per unit and a negative margin.
Are my figures stored or submitted?
No. This calculator runs in your browser and does not save or submit the numbers. Booking and contact forms are separate services.
Talk through your next step.
Bring your questions to a free consultation. We can discuss the information needed for a more detailed review.